Menabrea Biella

We take our time to make it,
take your time to enjoy it

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bottle of menabrea lager

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Menabrea has been brewing beer in the town of Biella in Northern Italy since 1846... and now we want to take you there.


Don't just watch it, experience it!

Our Virtual Reality experience will transport you to our home, located in the foothills of the Italian Alps. You’ll see mountain streams, tour beautiful winding streets and - of course - visit our brewery. Afterwards, you will have the chance to sample the fine taste of our Italian birra, in real life...

The Discover Menabrea VR experience will be touring prominent food and drink festivals such as Taste London, and appearing in the best Menabrea pouring bars throughout 2018.

Virtual Reality is used to describe a three-dimensional environment which can be explored and interacted with. You will become part of this virtual world, at the heart of the action with a fully immersive 360 degree viewpoint.

"The unmistakable symbol of Italian excellence."
Those in the know, know