Menabrea Biella

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Banquet in Biella Competition Terms and Conditions.


Full Ts & Cs


  1. By entering this promotion, the participant will be deemed to have accepted and be bound by these Terms and Conditions. These Terms and Conditions prevail in the event of any conflict or inconsistency with any other communications, including advertising or promotional materials. Entry and claim instructions are deemed to form part of the Terms and Conditions and by participating, all entrants will be deemed to have accepted and be bound by the Terms and Conditions. Please retain a copy for your information.
  2. Promoter - Magners GB Limited, c/o Matthew Clark, Whitchurch Lane, Whitchurch, Bristol, BS14 0JZ.
  3. Eligibility - This promotion is open to new and existing on trade customers and on trade stockists of Menabrea throughout the GB (England and Scotland) who buy their Menabrea volume through a C&C Group company or a third-party route to market. 18 and over only, excluding the Channel Islands and the Isle of Man, and excluding employees and the immediate families of the Promoter, its subsidiaries, other group companies, its agents, suppliers, or anyone else professionally connected with this promotion.
  4. Promotional Period - The promotion will run 09:00 11.23 – 23:59 31.01.24.
  5. Entry requirements – In order for your outlet to be in with a chance of securing a place at Menabrea’s Banquet in Biella, you must: (1) meet the minimum Menabrea buy-in of 15 x 50L kegs, 20 x 30L kegs or 20 X 330ml cases over the 3-month period (Nov 23, Dec 23 & Jan 24); and (2) completed brand training, either by visiting, arranging in-person training with the Promoter via your account manager, or scanning the QR training card (which can be requested from your account manager if not already received). On completion of the training and upon meeting the minimum purchase requirement above, you shall be automatically entered into the competition.
  6. Winner selection and notification – Of those outlets that meet the entry requirements outlined above, the Promoter will review paid purchases of Menabrea products from a member of the C&C group during the Promotional Period and award seats to those outlets who have delivered the highest percentage uplift in Menabrea purchases (and where the outlet is a new Menabrea customer and has only bought during the Promotional Period, the performance over the Promotional Period will be measured in comparison to all other customers who had bought prior to the Promotional Period) against their previous three months of sales volumes. Winning outlets will be notified via email (to the email address associated with the outlet) within 7 working days of the end of the Promotional Period. The outlets will also be informed via their regional sales manager. At this time, the date of the Banquet in Biella will be confirmed. Winning outlets must respond to the notification they have secured a seat within 10 working days of the receipt of notification. In the event that nobody from a winning outlet is able to attend the Banquet in Biella experience on the finalised dates, the Promoter reserves the right to award the seat that would have been offered to that outlet to another eligible outlet.
  7. Trip details and what is included - There are a total of 10 places at Menabrea’s Banquet in Biella up for grabs. Menabrea’s Banquet in Biella will be in March 2024 – December 2024 (with exact dates being notified to the winning outlets as part of the notification they have secured a space). Each outlet who is selected will win one of the 10 places at Menabrea’s Banquet in Biella, and will be able to nominate a member of staff to attend. Prize location subject to availability and may be substituted. The prize includes:
    • A seat at Menabrea’s Banquet in Biella experience in Biella, Italy;
    • £100 per person travel allowance - home / airport;
    • Return economy flights from London to Milan;
    • Round trip private transfers;
    • 2 nights 4* accommodation; and
    • Menabrea brewery tour.
  8. Additional terms applicable to the trip - T&Cs specific to a chosen venue may apply, these may be provided to the winners prior to the prize being awarded. In the event that nobody from a winning outlet is able to attend the Banquet in Biella experience on the finalised dates, the outlet in question will forego their right to the prize and the Promoter reserves the right to award the seat that would have been offered to that outlet to another eligible outlet. Travel insurance not included. The Banquet in Biella experience is available for up to 10 winners and all guests must be over 18, proof of ID may be required. In participating in the trip and dining experience, entrants must follow any Government travel guidelines in place at the time. The winners acknowledge that they and their guests may be required to provide proof of COVID-19 status and/or proof of vaccination against COVID-19, and that they may be refused entry to the location if they are unable to provide the required proof. The winner and guests are responsible for all expenses not expressly stated in these Terms and Conditions as being included as part of the prize.
  9. General:
    • One entry per eligible outlet.
    • No cash or other alternative prizes will be provided in whole or in part. The prizes are non-transferable, non-refundable and cannot be sold or auctioned.
    • If fulfilment or any element of this promotion will be delayed or affected due to situations outwith the Promoter’s control (including but not limited to Covid-19 and resulting Government restrictions, natural disasters, strikes, industrial action), all winning outlets will be contacted by the Promoter and kept updated of any unavoidable changes to the promotional dates, revised fulfilment dates or prizes. In this event, the Promoter reserves the right to postpone or cancel the Banquet in Biella at its sole discretion. If the Banquet in Biella is postponed, the winning outlets will be able to nominate a member of staff to go to the rearranged event. In the even that hat nobody from a winning outlet is able to attend the rearranged Banquet in Biella, the Promoter reserves the right to award the seat that would have been offered to that outlet to another eligible outlet.
    • Where an outlet is believed to have not complied with these Terms and Conditions in any way, all entries received from that individual will be disqualified. 
    • Prizes cannot be sold or transferred. Winning prizes cannot be combined with other discounts, cashback activities or promotions. The prizes are not refundable and cannot be exchanged for cash or other goods and services.
    • In the event of any dispute, the decision of the Promoter is final, and no correspondence will be entered into.
    • If for any reason any aspect of this promotion is not capable of running as planned, the Promoter may in its sole discretion modify or suspend the promotion or invalidate any affected entries/claims. If an act, omission, event or circumstance occurs which is beyond the reasonable control of the Promoter and which prevents the Promoter from complying with these Terms and Conditions, the Promoter will not be liable for any failure to perform or delay in performing its obligations.
    • The fulfilment of the Menabrea Banquet in Biella experience is being completed by Multiply UK, 1-2 Sciennes Gardens, Edinburgh, EH9 1NR, Scotland on behalf of the Promoter.
    • The Promoter will only use the personal details supplied for the administration of the promotion and for no other purpose, unless we have your consent. You acknowledge that the Promoter may pass such information to Multiply UK, solely for the purposes of fulfilling the prize. To the extent that Multiply UK book flights, accommodation or anything else, they will be passing your personal details to third parties who will each operate as separate and distinct data controllers. If you want the privacy notice of any of these third parties, you should ask Multiply UK at the time of booking. Your personal details will at all times be kept confidential and in accordance with current Data Protection legislation. The Promoter’s Privacy Policy can be found at: You can request access to your personal data, or have any inaccuracies rectified, by sending an email to All data provided by those attending the Menabrea Banquet in Biella experience will be retained for as long as necessary to fulfil their attendance. By participating in the Promotion, you agree to the use of your personal data as described in this condition.
    • These Terms and Conditions and any related disputes are subject to interpretation under the laws of Scotland, and to the jurisdiction of the courts of Scotland unless your residential address is in England & Wales where laws of England & Wales apply.
    • The Promoter encourages responsible drinking and would direct consumers to read for more information.