Menabrea Biella

We take our time to make it,
take your time to enjoy it

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bottle of menabrea lager

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Italians delight in looking good… and in the good-looking. This is more than just our favourite pastime, it’s our entire philosophy. ‘Bella figura’, or ‘the art of cutting a fine figure’, applies in all aspects of Italian life. But nowhere is it more apparent than in the world of fashion.

So what secrets can we share?

1) Buy less. It sounds counter-intuitive, but you can dress better with a smaller wardrobe. That’s because it forces you to be fussy - everything you own should suits your figure to perfection and fit like a glove.

2) Buy the best. Great quality will pay for itself… and since you’ll be buying less in quantity, you can afford to upgrade.

These principles can be adapted for almost any field where excellence is important. In fact, they’re almost identical to the principles followed by Biella’s Menabrea brewery for five generations. Which makes for a great tasting (not to mention great looking) beer.

"The unmistakable symbol of Italian excellence."
Those in the know, know